Pitch Document · 2026
Africa's Digital Commerce Infrastructure

Where African
commerce finds
its engine.

AADSALES is a full-stack digital commerce platform — multi-vendor marketplace, affiliate network, franchise distribution system, and AI-powered store builder — designed from the ground up for the realities of doing business in Nigeria and across Africa.

20×
MLM referral levels
14+
Payment gateways
3
Participant tiers
v15.4
Current platform version
The Gap We're Closing

African commerce has ambition.
It's been missing infrastructure.

Nigeria alone has over 40 million micro and small businesses. Most lack access to the tools that modern commerce demands. AADSALES exists to close that gap — not with a workaround, but with a complete ecosystem.

01

No integrated commerce stack

Merchants juggle disconnected tools — a website here, a payment link there, WhatsApp orders managed manually. Nothing speaks to everything else.

02

Distribution has no engine

Brilliant products stay invisible without a structured affiliate and referral network. Virality is left to chance.

03

Entry barriers are too high

Building an online store requires capital, technical knowledge, and months of setup. For most entrepreneurs, the starting line is already too far away.

What AADSALES Is

One platform.
An entire commerce
operating system.

AADSALES is not a marketplace bolted onto an affiliate tool. It is a single, unified platform where every layer — store, distribution, payments, analytics, and community — is designed to work as one.

Built on a battle-tested CodeIgniter PHP stack, v15.4, running on Ubuntu 24.04 with MariaDB. Dual-currency (NGN display / USD backend). Paystack and Flutterwave native. AI-assisted content generation. 99 database tables powering one coherent product.

🏪

Multi-Vendor Marketplace

Full cart-based storefront with product variations, inventory, coupons, shipping, tax, ratings, and abandoned cart recovery. Vendors get a complete store out of the box.

🔗

20-Level Affiliate & MLM Engine

One of the deepest referral engines available — 20 configurable commission levels, click tracking, fraud protection, affiliate cookie management, and real-time reporting.

🏢

Digital Shop Franchise System

A first-of-its-kind tokenized vendor slot economy. Franchise Holders bid on shop batches. Entrepreneurs rent slots. Agents activate the network. Revenue flows to everyone who earns it.

AI-Powered Content Tools

OpenAI, Claude, and Gemini integrations baked in. Vendors generate product descriptions, sales copy, and support content — all within the platform.

💳

Payments, Wallets & Withdrawals

Paystack, Flutterwave, Stripe, PayPal, Razorpay, Xendit and more — all configured per payment context. Internal wallet with auto-withdrawal logic.

Three Entrepreneurial Pathways

Every participant has
a role. Every role earns.

AADSALES isn't a single-sided platform. It's a multi-tier ecosystem where three distinct participant types interact, create value for each other, and grow together.

PATH 01

Franchise Holder

formerly Cloud Vendor

Individuals or businesses who franchise a portion of the Digital Shop pool. They hold units, recruit entrepreneurs, and earn from the platform's subscription revenue. They can also run their own store, act as affiliates, and operate as Sales Agents.

Earns: Monthly pool distribution + referral bonuses
PATH 02

Shop Entrepreneur

formerly Regular Vendor

Individuals and small businesses who subscribe to a Digital Shop unit and operate a full storefront on the platform. Products, orders, customers, and earnings are all theirs. The platform gives them the infrastructure; they bring the hustle.

Earns: Revenue from product sales
PATH 03

Sales Agent

Gig-Economy Activator

Vetted, KYC-cleared independent contractors who earn by selling DS subscriptions, promoting vendor products, handling support tickets, and fulfilling orders. No upfront cost. Pure performance pay.

Earns: Base commission + performance bonuses

A single user can hold multiple roles simultaneously. The dashboard surfaces only what is relevant to each active role.

The Digital Shop Franchise System

A structured distribution
economy built on real
subscription revenue.

The DS Franchise System turns AADSALES into a self-distributing, self-sustaining ecosystem. Participants pay for operational rights and earn from the platform's activity.

1

Admin mints a DS batch

A fixed number of Digital Shop units with a set validity period (6–24 months), wholesale price, and retail price. All parameters are Superadmin-configurable.

2

Franchise Holders bid

KYC Level 2 Franchise Holders place bids. Units are allotted pro-rata. Shortfall refunds go back to wallets. An earnest deposit keeps commitments real.

3

Entrepreneurs subscribe

Verified Shop Entrepreneurs purchase DS subscriptions at retail price via Paystack, Flutterwave, or internal wallet. Each subscription activates a full storefront.

4

Monthly revenue distributes

Subscription revenue splits between the platform and Franchise Holders proportional to units held, plus performance bonuses. Superadmin approves before any payout is processed.

5

Batch expires, participants continue

Entrepreneurs auto-renew into the next active batch. Franchise Holders receive reissued units at a compensatory discounted price. The Discount Market allows unit trading between Franchise Holders.

How Revenue Flows

50% Platform
50% Franchise Holders
Operations & infrastructure Pro-rata pool distribution
Franchise Holder base shareUnits held ÷ batch total
Recruitment bonusConfigurable %
DS referral sale bonusDefault 25%
MLM referral chainUp to 20 levels
Agent commission (DS sale)Base 5% + bonus
Currency displayNGN ↔ USD

"Earnings are derived from actual subscription fees generated by operating entrepreneurs, calculated monthly based on realised platform revenue and individual performance."

Platform Capabilities

Everything a digital
commerce business needs.

AADSALES ships with a complete feature set — no third-party plugins required for core commerce, no expensive integrations, no bolt-ons.

Store & Cart Engine

Full cart-based storefront with variations, inventory tracking, shipping, tax, coupons, abandoned cart recovery, and product ratings.

20-Level Affiliate Engine

Deep MLM referral system with configurable commission rates per level — click, sale, action, and registration commissions, with fraud controls.

Multi-Vendor Marketplace

Vendors manage their own stores. Admin earns commission. Vendor deposits, payouts, and marketplace MLM module all built in.

Membership & Subscription Plans

Tiered membership system with per-plan feature access, payment gateway support for recurring billing, and expiry notifications.

Wallet & Withdrawal System

Internal wallet with auto-withdrawal logic, configurable thresholds, and multi-gateway payout support including bank transfer.

Integration Hub

Native plugins for WooCommerce, Magento 1 & 2, OpenCart, and PrestaShop — plus a PHP API library for custom integrations.

AI Content Assistant

OpenAI, Claude, and Gemini integrations for product copy, descriptions, and support content. Plan-level daily usage limits configurable.

Support & Dispute System

Full ticket system with threaded replies and a dedicated dispute resolution module with SLA tracking, appeal workflow, and admin audit logs.

WhatsApp & Notifications

WhatsApp bot integration for KYC updates, rental expiry reminders, payout alerts, and dispute notifications — all Superadmin-configurable.

Trust & Verification

Layered KYC built
for the African context.

Trust is infrastructure. AADSALES implements a layered, role-based KYC framework designed specifically for the Nigerian regulatory environment — progressive, frictionless for early users, rigorous where the stakes are highest.

L0

Basic

Email + OTP verification. Browse platform, view products.

L1

Standard

Govt ID + selfie match + address. Unlock vendor storefront and affiliate engine.

L2

Enhanced

BVN optional, CAC for businesses, bank account. Unlock Franchise Holder bidding.

L3

Agent

Guarantor declaration + Superadmin manual review. Full Sales Agent access.

All KYC document types, required fields, and BVN toggle are configurable by the Superadmin. KYC status updates are delivered via email and WhatsApp. Every KYC action is audit-logged.

The Opportunity

The market is large.
The infrastructure gap
is larger.

Nigeria and Africa represent one of the world's fastest-growing digital commerce markets — with one of the largest underserved merchant populations on earth.

40M+

MSMEs in Nigeria alone

Most lack access to a structured digital commerce stack. AADSALES offers them a complete platform at a subscription price designed for the market.

$75B+

African e-commerce market by 2025

The fastest-growing e-commerce region in the world, driven by mobile-first consumers, expanding fintech infrastructure, and a young entrepreneurial population.

Paystack
+ Flutter

Native payment rails

AADSALES ships with Paystack and Flutterwave as first-class integrations — the two dominant payment processors in Nigeria and West Africa. No workarounds.

WhatsApp
First

Built for mobile-first Africa

WhatsApp bot integration ensures the platform reaches users where they already are — not where a Western UX paradigm assumes they should be.

Technical Foundation

Production-grade.
Proven. Extensible.

AADSALES is not a prototype. It is a live, CodeCanyon-licensed platform at version 15.4 — architected for extension, not replacement.

FrameworkCodeIgniter PHP (MVC)
RuntimePHP 8.3 + ionCube + OPcache
DatabaseMariaDB · 99 tables
ServerUbuntu 24.04 · HestiaCP
Payments14 gateways · 3 contexts
CurrencyNGN display · USD backend
AI IntegrationsOpenAI · Claude · Gemini
SecurityionCube · OTP · Layered KYC
What Comes Next

African commerce
deserves its own engine.
This is it.

AADSALES is live, tested, and ready. The Digital Shop Franchise System is the next layer — engineered to turn the platform into a self-sustaining, self-distributing commercial ecosystem purpose-built for Nigeria and the continent.

Explore the Ecosystem